In the dynamic and competitive world of business, companies constantly find new & creative ways to recognise the value of expressing appreciation towards their employees. One way they achieve this is through the act of corporate gifting, where carefully selected presents such as hampers and gift boxes are distributed to staff members. But just who is responsible for taking this upon themselves in business?
In this short blog post, we'll explore the key team members in charge of this rewarding task and shed some light on their vital role in fostering a culture of appreciation and gratitude in your business.
How To Choose The Corporate Gift Purchaser In Your Business
The responsibility of purchasing corporate gifts is typically handed to the individual or team tasked with managing employee engagement and relations. This role may go by different titles depending on the organisation itself, or just how large of a team you have within your business. This could range from your Human Resources Manager, Employee Engagement Specialist, or Office Manager. Regardless of the job title, the nominated person in this role will play a crucial part in enhancing the company's corporate gifting strategy.
This obviously changes with the size of your business as a whole. If you're a small team it may fall with the Director of Operations, or if you're part of a huge company you may have dedicated employee engagement teams. The key is every business is different, but the most common choice would be a member of your team that knows its' employees better than anyone.
Why Does This Fall Under Your Human Resources or Employee Engagement Team?
The natural choice for this corporate gifting role is your Human Resources Manager. With the valuable insight they have upon employee milestones, preferences, birthdays & potentially even tastebuds, they can best be suited to find a gift to fit the company culture in your business. The positive impact your corporate gifting can have on your employees & the work environment they operate within will most likely be a key part of your employee engagement team. Adding to this positivity makes corporate gifting a natural fit for this part of your team.
Choosing The Perfect Corporate Gift
When it comes to selecting the best corporate gift, the designated purchaser considers various factors. They take into account the budget their manager will have allocated for corporate gifting, the number of recipients they're shopping for, and the occasion or purpose of the gift. The purchaser should also consider the company's branding and values to ensure the gifts align with the business image and ethos. With something like a luxury food or drink hamper, you want to consider your business' colours, values & workforce. Ensuring you have found the perfect solution for those that may not be interested in alcoholic drinks can be the difference between a nicely presented gift hamper & the perfect, thoughtful corporate hamper.
The Perfect Corporate Gifting Choice: A Luxury Gift Hamper
Hampers and gift boxes have gained popularity as versatile and thoughtful corporate gifts over recent years. Offering a wide range of options, gift hampers allow the purchaser to tailor the gifts to suit individual preferences and dietary restrictions. From gourmet food hampers including the best of British cheeses, to hand-packed prosecco gift boxes; luxury hampers and gift boxes provide a delightful experience for the recipients, whatever the occasion.
Making Your Corporate Gift Personal
It might be up to you, the corporate gift purchaser, to make their corporate gift extra special to them. At Spicers of Hythe we give you the option, completely free of charge, to add a thoughtful gift message with your gift box or hamper. Add words of thanks for their extra efforts over a busy period, congratulate your employee of the month on their latest achievement, send your condolences if they would love a gift to raise their spirits. Whatever the occasion you're looking to buy for, explain just why here.
Making Sure Everyone Receives Their Gift
If you're the one purchasing your corporate gifts, this may involve organising delivery to your place of work for all of your hampers. Alternatively, you can submit your staff members home addresses to our team & we'll ensure each of your thoughtful gifts arrive at their doors with our courier of choice. We understand this can be one of the most stressful parts of the ordering process but if you are having difficulty don't hesitate to call our customer service team.
How To Tell If Your Corporate Gifting Was A Success
In addition to the buying process, the designated purchaser plays a vital role in evaluating the success of the corporate gifting program. They may seek feedback from employees to assess the impact of the gifts on employee morale, satisfaction, and overall engagement. Gathering feedback can help refine future gifting strategies, ensuring that the chosen gifts continue to resonate with employees and foster a sense of appreciation.
Measuring The Success Of Your Corporate Gifting
Once you've made your purchase & everyone has started to enjoy their gift hamper now is the time to determine if your corporate gifting was an overall success. As with all investments you may be asked to report on the cost & what return can be found with corporate gifting. Everything from employee morale, how satisfied they are & how much engagement you've seen since sending your gifts. Gaining direct feedback from your employees can be a great way to tell if they feel valued as a consequence of your thoughtfulness.
If you want to show you care about your employees or other stakeholders as a business, corporate gifting is a fantastic way to do so. Whomever it may be that takes on this responsibility will be making a huge contribution to the environment & culture around the workplace. Reinforcing a feeling of gratitude & positivity around in your business.
Keep in mind that corporate gifting is not all about hampers & gift boxes, but about the feelings they help to convey. Start your corporate gifting journey with Spicers of Hythe by contacting us & find out how we can make the whole process easier.