In the world of comparison websites & modern technology that we live in today, making decisions between which business to deal with becomes more and more difficult. Building relationships with businesses doesn’t happen overnight & an effective way to get this ball rolling is to utilise corporate gifting. When you purchase someone a corporate gift, you’re not only helping demonstrate your appreciation for them, but making use of a powerful marketing tool to make both businesses happier. If you’re looking to find out more on how corporate gifting can benefit you, keep reading.
What Is Corporate Gifting?
Corporate Gifting (or corporate gift giving,) is in reference to the act of exchanging gifts from business to business, or those representing businesses. This could be anyone from a loyal employee to a potential client. If you can imagine it as a gift, it is likely that the same gift can exist in a corporate gifting circle. Corporate gifts include personalised pens or other stationary or can lead up to a thoughtful gift hamper. However impressive the gift, or expensive it is, gifting help lead towards a strong business relationship.
But How Can Corporate Gifting Benefit Your Business?
Strengthening Your Employee Relations
If your employee has gone to great lengths recently, one of the best ways to reward this hard work is with a corporate gift. Something tangible to show how much you appreciate your employees can go a long way. While praise may be effective in showing your thanks, a corporate gift can make a huge difference to the loyalty of an employee & their future productivity. All of this in turn is going to help the future of your business.
Build The Visibility of Your Brand
Corporate gifts often give you the opportunity to leave your mark as a business. This can include a company logo, a slogan you might attribute to their brand, or a simple gift message. The power is in your hands as to what corporate gift you choose, & how subtle or brash you make this messaging on behalf of your brand.
Make Yourself Stand Out
If you’re not utilising corporate gifting, the chances are you’re already falling behind. Businesses are constantly looking at ways to attract new clients, maintain a happy workforce & build their brand. Corporate gifting is a great way to achieve all three. Taking the time and effort to send an individual a corporate gift can create a bond between the recipient and brand.
Achieve More Loyalty Amongst Your Customers
Acknowledging what someone has done for your business, or what they could do by taking the time to pick a thoughtful gift they’ll love can breed long-term loyalty. If you show your thanks for your clients, they can show their thanks in the form of future recommendations or repeat business.
How Your Corporate Gift Can Benefit The Recipient
Add To Their Development
Depending on the form of gift you’ve offered, you can help drive someone’s personal development. Aid their professional development in the form of a training course or setting aside time for them to work on a skill they may otherwise not be proficient in. Look towards their personal development with a book that can pique their interest. Either of these options can not only help an employee in their future life but benefit the business in having a happier & more skilled workforce.
How Will It Make Them Think About The Brand
Interacting with a brand of a business doesn’t just start & end with making sales or closing deals. This continues throughout the process of using their website, making calls, following their social media accounts, and any other touch points you intend to utilise to help foster positive relationships with brands. If you’re able to create more touch points than alternative brands, while ensuring they are all positive moments this can set your business aside from the competition.
Improve Your Business Relationships
The fortunate recipient of your corporate gift can take so many positives from being in your thoughts. Developing loyalty towards your business, creating trust, seeing the brand in a positive light, keeping the business at the forefront of their mind. The potential for effective future collaborations, sales & relationships make this a truly worthwhile venture.
Is Corporate Gifting For You?
Corporate Gifting can be as effective as you want it to be. Investing in high quality gifts for those that will mean the most to you in the long run can help foster relationships, which in turn leads to a higher quality of output from your workforce or drive future sales.